| REVShare
Latino/Hispanic Advertising Network |
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| REVShare, the nation’s
largest Spanish language cost-per-action
(CPA) television advertising network, penetrates
up to 90% of Latino households with fully
accountable media that maximizes consumer
engagement.
By 2011, it is expected that nearly one
person out of every six living in the
U.S. will be of Hispanic origin, and the
U.S. Hispanic market's buying power, which
has steadily grown over the years, is
expected to reach $1.2 trillion¹. |
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REVShare Benefits Advertisers and their
Agencies: |
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REVShare simplifies
the learning curve of performance
based media for brands, advertisers,
and agencies. |
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We constantly scour
the marketplace for the highest response
rates and most aggressive ROI |
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We negotiate the
best possible rates with advertisers
and agencies in favor of our Network |
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We test every offer.
All for the benefit of the broadcaster |
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REVShare guarantees
the payment |
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We deliver all the
offers to your station at once, so
that it's easy to program |
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| REVShare
has the Network: |
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REVShare has built
a Hispanic media network of over 150
Spanish language TV partnerships delivered
through local broadcast, local cable,
national cable and satellite. |
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The REVShare Spanish
language market place grew by 137%
from 2005 to 2006. |
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REVShare was the
first to establish a true CPA test
bed for Spanish language media which
utilizes an audience sample of more
than 2MM subscribers. |
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The CPA test evaluates
media, which enables advertisers and
agencies to make a sound business
case for expansion into the REVShare
Spanish language Network. |
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| Some
things to know about the Latino Market ... |
| Who
is watching Spanish Language TV? |
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The use of Spanish
language in the home continues to
be strong, comprising of 78% total
US Hispanic households. |
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Television is the
dominant media form preferred by the
US Hispanic consumer by the margin
of 2 to 1 over radio and 10 to 1 over
all other media forms combined. |
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| Why
advertise on Spanish Language TV? |
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Average daily viewing
for Hispanics mirrors U.S. habits;
Nielsen reported that spring 2007
data shows that, among total households,
Hispanics view an average 8 hours
and 33 minutes of television per day.
2
2 = AC Nielsen and Company |
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US Latino population
interprets communications in Spanish
as a form of outreach and respect
for them as a cultural group, creating
relationship opportunities as a result. |
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Latino immigrants
(50% of US Hispanics3) do not have
equivalent experience with established
US brands relative to US-born consumers
since consumer goods sales in Latin
America occur most often in local
markets where product variety and
distribution are limited. 3
3 = Census |
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When measuring family
size, age of population, and large
number of Hispanic dominant households,
relationship opportunities are abundant
and offer a unique growth opportunity
within the US. |
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| An
Overview from PR Newswire’s Mulitcultural
Services |
Multicultural Communications
Perspectives: Communicating to the Hispanic
Market- Archive of live event held in New
York City on June 5th ( Click
here to watch. Click
here to download the transcript.)
1 PR Newswire's Multicultural Services
2 A. C. Nielsen
3 US Census |
